Stop the Bleed
From Battlefield to Business: Proven Leadership Tactics for Crisis Management
A framework for setting priorities, restoring alignment, and leading under pressure. Includes free tools to apply the MARCH sequence with your team.
Published 2025 · Aaron Dillingham · Leadership
A FIELD MANUAL FOR LEADERSHIP UNDER PRESSUREThe judgment behind the book
Find the priority.
Then lead the response.
For owners, managers, and leadership teams who need to make decisions when time and attention are limited.
Stop the Bleed draws on Aaron's experience as a U.S. Army combat medic and his leadership background. The MARCH sequence connects triage thinking to business: identify the immediate threat, restore alignment, protect the business, and support the people doing the work.
That same concern for sequence and responsibility shapes Dillingham Capital's approach to workflow design. Clarify the problem before adding another tool.
The MARCH sequence
A way to order the next decision.
Massive bleeds
Identify the most serious threat and what needs immediate attention.
Alignment
Restore clear priorities, communication, and responsibility.
Revenue flow
Look at the work that creates and delivers value.
Cash flow
Understand resources, runway, and what can be sustained.
Human resilience
Support trust, decision quality, and people under pressure.
Stop the Bleed AI assistant
Chat with the book.
Ask a question about Stop the Bleed, or describe a business challenge. The AI assistant explains the book and suggests ways to apply MARCH to your situation.
- Understand the framework
- Work through your scenario
- Get next steps with book references
AI-generated guidance, distinct from advice from Aaron. Application suggestions are starting points to evaluate in your business.
Work through the challenge togetherMARCH AI chat
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Choose a question to get started
Choose the scenario question and replace the highlighted text with your situation, then send. For example: falling revenue, cash burn, or unclear team priorities.
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Read & apply
Useful on their own.
Ready to download.
Read an excerpt or use the companion materials with your team. No email enrollment is required.
Read an excerpt
An introduction to the book and the triage mindset.
MARCH field guide
A quick reference for finding the next priority.
Crisis triage worksheet
Record the situation, actions, owners, and deadlines.
Leadership discussion guide
Prompts for leadership teams and book groups.
Original companion materials © 2025 Dillingham Capital LLC. For personal and internal organizational use, subject to the terms in each file.
About the author
Aaron Dillingham
Aaron is a former Army combat medic, business leader, and founder of Dillingham Capital. His experience includes Fortune 50 operations, organizational change, and building RepForm AI. His writing connects practical leadership, clear priorities, and responsibility for results.
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